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G&L Product Line Expansion

PostPosted: Thu Mar 14, 2019 1:58 pm
by RocketMusic
So is everyone hip to the new product lines that G&L has introduced over the past year? They've gone from having a single USA product line to now offering 5 different tiers of products. It's quite a bit of change to digest, and I'm not sure G&L has done much in the way of marketing to explain exactly what's happened. So allow me to explain, and I'll work my way from the most expensive line to the least expensive line.

G&L Custom Shop
This line was introduced in 2018, and it includes some unique options as well as some unique default specs, all of which are unavailable in any of the other product lines:
- the default finish is a thin skin urethane which offers the durability of a poly finish with the sonic benefits of a thin lacquer finish
- there are a variety of custom wound pickups to choose from
- the body and necks woods are carefully chosen for weight, grain pattern, etc. to best meet the needs of the customer
- the hardshell case is fabulously pimped out

G&L Option Order
What used to be the only USA-made product line that G&L offered is now called the Option Order line. This line continues to have the same extensive list of options that they've always offered. The only change I've noticed on the 2019 price list is that the Premier finishes are now a $215 MSRP / $150 INTERNET upgrade instead of the old price of $143 MSRP / $100 INTERNET.

CLF Research
In 2018, G&L took a page out of Fender's book and offered two "new" models in a limited number of color combinations. The two models happen to be throwback sorts of instruments: they did a modern take on an early '80's L-2000, and then they reintroduced the L-1000.

Fullerton Deluxe
New for 2019, G&L has once again used a page from Fender's book to introduce a limited number of color combinations for two popular models (the LB-100 and the JB). They intend to build these in batches, and the economy of savings they expect are represented in several hundred dollars off the price if you were to order the exact same thing as a one-off Option Order instrument. The Fullerton Deluxe line comes standard with:
- Vintage Tint Gloss Neck finish
- Hardshell Case

Fullerton Standard
Also new for 2019 is a slightly less dressed up version of the Fullerton Deluxe line. The models are once again limted to the JB and the LB-100, the color choices are similarly limted. The Fullerton Standard line comes with:
- Clear Satin Neck finish
- Gig bag

So how do these all compare price-wise? I'll use an LB-100 with no upgrades to demonstrate the basic differences between the various product lines:
Custom Shop LB-100 starts at $3220 MSRP / $2250 INTERNET
Option Order LB-100 starts at $1928 MSRP / $1349.99 INTERNET
CLF Reseach does not apply to the LB-100
Fullerton Deluxe LB-100 starts at $2072 MSRP / $1449.99 INTERNET*
Fullerton Standard LB-100 starts at $1430 MSRP / $1049.99 INTERNET

* To accurately compare the Fullerton Deluxe LB-100 to the equivalent Option Order LB-100, you need to add the $215 MSRP / $150 INTERNET upcharge for the Vintage Tint Gloss neck. So the Option Order version would cost you $2143 MSRP / $1499.99 INTERNET, compared to $2072 MSRP / $1449.99 INTERNET for the Fullerton Deluxe. So it's basically a $50 savings.

Complicated? A little bit. But hopefully this helps explains things. Let me know if you have any questions!

Re: G&L Product Line Expansion

PostPosted: Sat Mar 23, 2019 2:57 pm
by mytilini
Hi Greg,

Thanks for the very useful information. May I ask, have you any images of the gig bag that G&L supply with the Fullerton Standard basses that you could share please? I'm hoping that they may be the gorgeous black+grey stripe ones with the oval logo in red & white from a few years ago? I'd appreciate any further help and thanks in advance,

All the best, Mark.

P.S. - found them myself on the 'net!

Re: G&L Product Line Expansion

PostPosted: Sun Mar 24, 2019 2:06 pm
by RocketMusic
mytilini wrote:Hi Greg,

Thanks for the very useful information. May I ask, have you any images of the gig bag that G&L supply with the Fullerton Standard basses that you could share please? I'm hoping that they may be the gorgeous black+grey stripe ones with the oval logo in red & white from a few years ago? I'd appreciate any further help and thanks in advance,

All the best, Mark.

P.S. - found them myself on the 'net!


Hi, Mark,

I just received my first shipment of Fullerton Standard LB-100's this past week, and I dare say the gig bag is not the one you're after. This one is black with black piping, though it does have the oval red & white logo. It's not the greatest gig bag I've ever seen, but it's also not the worst.

So far I'm not blown away by the setup work they're doing on these... that's obviously a corner they've chosen to cut. It's not the end of the world, though. 10 minutes of truss rod and saddle height adjustments turns it into a great bass. They're certainly Plek'd, so they play like a dream once they're set up. Seems like the frets are great and the nuts are slotted properly, they're just arriving with saddle screws all over the place. Like only one screw per saddle making contact with the bridge. Buyer beware, I guess. I'll be setting up all the ones that leave my store until I see some improvement in that area.

Cheers,
Greg

Re: G&L Product Line Expansion

PostPosted: Sun Mar 24, 2019 2:12 pm
by RocketMusic
PS - I just saw your other post with the photos of the different gig bags. Now I remember those gray striped ones. If I recall, those were more of a hybrid case in the sense that they had some rigidity to them. They wouldn't fold in half when there wasn't a bass inside. If I recall correctly...

The new bags shipping with the Fullerton Standards are more like a typical floppy gig bag. They're padded, but they are not rigid.

Re: G&L Product Line Expansion

PostPosted: Thu Mar 28, 2019 4:58 pm
by mytilini
Hi Greg - thanks for confirming my worst fears re. the new "sloppy/floppy" gig bags.....such a shame that G&L have missed a chance to reintroduce the grey-stripe semi-rigid bag. It'd serve two purposes; protect the bass and give them paid-for advertising...!

Am also surprised to hear your comments on the Fullerton Standard's apparent set-up shortfalls. Makes my Tribute L-2000 (made in the Indonesian Cort factory) even more of a bargain - perfect (for me) setup first time across all 7 examples I tried before I bought.

Thanks again for your help Greg.

Re: G&L Product Line Expansion

PostPosted: Fri Mar 29, 2019 7:30 am
by RocketMusic
mytilini wrote:Hi Greg - thanks for confirming my worst fears re. the new "sloppy/floppy" gig bags.....such a shame that G&L have missed a chance to reintroduce the grey-stripe semi-rigid bag. It'd serve two purposes; protect the bass and give them paid-for advertising...!

Am also surprised to hear your comments on the Fullerton Standard's apparent set-up shortfalls. Makes my Tribute L-2000 (made in the Indonesian Cort factory) even more of a bargain - perfect (for me) setup first time across all 7 examples I tried before I bought.

Thanks again for your help Greg.


Yeah, I'm guessing G&L will be hearing some feedback from dealers and will rectify the setup issues in short order.